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Arshad’s Story- The Leprosy Mission

‘We commissioned Hands Up to produce a video that would launch in the run-up to World Leprosy Day 2014 and serve as an awareness-raising tool on a more long term basis. This was the first time we had considered animation as a way to educate people about leprosy and our work but we thought it would be particularly effective engaging for a wide audience. The team at Hands Up were fantastic to work with and really understood what we wanted from the video. They worked hard with a tight turnaround time and were always willing to listen and respond quickly to our requirements. The style of animation we ended up with allowed us to portray the reality of leprosy without making it specific to one country – a must as the video is being used in a number of Leprosy Mission offices in other parts of the world. The video received plenty of attention around World Leprosy Day and we’ve had great feedback from supporters and the general public alike.’ – Hannah Mudge, Leprosy Mission