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Cure Parkinson’s website

Adding impact to a rebrand by bringing together online identities

The Cure Parkinson’s Trust came to us while reevaluating their whole online approach. We worked with them to help combine a rebrand exercise with consolidating online properties and reinventing their user journeys. 

Working with their brand designer and marketing team we led a user-focussed reevaluation of their content, creating simplified user journeys and an information architecture that could be clear and consistent for a variety of audiences. The resulting website is more flexible and easier to navigate while providing a framework to build on as they fold sub-brands into the main site.

What we liked

Pushing the boundaries of the Gutenberg editor to create dynamic, flexible layouts while maintaining a visual consistency

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