Adding impact to a rebrand by bringing together online identities
The Cure Parkinson’s Trust came to us while reevaluating their whole online approach. We worked with them to help combine a rebrand exercise with consolidating online properties and reinventing their user journeys.
Working with their brand designer and marketing team we led a user-focussed reevaluation of their content, creating simplified user journeys and an information architecture that could be clear and consistent for a variety of audiences. The resulting website is more flexible and easier to navigate while providing a framework to build on as they fold sub-brands into the main site.
What we liked
Pushing the boundaries of the Gutenberg editor to create dynamic, flexible layouts while maintaining a visual consistency