We worked with the Army Families Federation to create a new website that would provide an authoritative, easy to read information site for the families of Army personnel.
An in-depth discovery phase allowed us to simplify their information architecture and create a visual design that made it easier for users to find they information relevant to them, while also presenting a clearer, more coherent brand for AFF.
The site uses colour to guide users through subject sections and uses a page builder to create custom layouts to easily demark content. The improved readability and responsiveness mean the site performs well for users however they access it.
What we liked
AFF were a delight to work with, and we feel we made a real difference to the organisation and the way they communicated with their users.