Campaign for Nuclear Disarmament Campaign for Nuclear Disarmament

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Campaign for Nuclear Disarmament

Driving users to action for this high profile campaigning organisation

CND came to us with a website that had been built as a ‘quick fix’ but had become visually dated, confusing for visitors and frustrating for administrators.

As a membership organisation they needed a site that had clear user journeys to membership sign up, online donations and campaign actions. It needed to work well across devices and be visually engaging for a diverse supporter base.

We took a discovery led approach – listening to a range of users, running surveys and getting feedback – to ensure we put user needs at the heart of our solution, one which highlights clear pathways to action, makes it easy for staff to update and presents a consistent visual appearance.

What we liked

The challenge of visually representing an organisation like CND – to appeal both to supporters who’ve been passionately campaigning since the 60s and to younger supporters who’ve only recently become aware of these issues.

We'd love to chat.

We are always up for a chat - whatever your need or budget, get in touch! If we aren’t able to help, we’ll probably know someone else who can.

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