IIED – SDGs
When the UN announced its new 2030 Sustainable Development Goals, many in the sector felt challenged by the task of communicating a simple ‘bitesize’ explanation of the goals to a wide audience. IIED were the first to commission an animation on the new goals and as such positioned themselves in the centre of the SDG debate. The language need to be accessible to wide-audience, while remaining engaging to professional viewers. The animation got a lot of attention online as soon as it was released, so much so that IIED made a ‘story of praise’ storify page (see above)…
Great work from Hands Up as always, particularly in terms of the tight timeframe. It’s received a really good reaction, so much so that we made site for all the praise we were receiving: https://storify.com/IIED/praise-for-animation— Sue Broome - Audience Development Manager, IIED