Mental Health (and healthy relationships!) are both issues of personal importance to a number of the Hands Up team, so we answered their RFP with a large amount of rigour and passion. They wanted ideas, not only around the creative content and messaging of an animation, but also on engagement. The finished piece was a big success and MHF exceeded their viewing and engagement targets.
What we loved
We loved everything about this one! The MHF team are the real deal and we’re excited to be working with them again on another future campaign.