NHS Continuing Healthcare: Ann and Bill’s story
As part of their campaign with the Continuing Healthcare Alliance, Parkinsons UK wanted to tell a real story to bring their hard-hitting message alive. So we didn’t script it – we let Ann tell us the moving story of looking after her husband Bill and created an animation that worked with her words.
What we liked
One of the best things about this project was being able to work with Ann – to hear her tell her story, and let her words essentially direct us in developing the animation.
From start to finish, Hands Up made the process of animating a complicated subject, simple and effective. They came up with constructive ideas and suggestions while maintaining flexibility. They worked to a tight turnaround and the animation is exactly what we had hoped for. Powerful, emotive and clear - and we think it will make a real impact.— Morgan Vine - Policy and campaigns adviser