Making a bold national poster campaign work on the web
This responsive, image-led campaign site has evolved through several iterations in recent years. The punchy visual style and prominent Call to Action was common across all versions.
The site features integration with the Engaging Networks campaign platform and a mobile-first design that uses strong imagery to echo the poster campaign it supports.
What we liked
Amnesty International UK are one of our favourite partners, and we’ve loved being able to keep revisiting this campaign to improve its focus and effectiveness.